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Marketing to the Muslims??

Reader comment on item: Americans Wake Up to Islamism

Submitted by Sanjeev (United States), Oct 31, 2010 at 02:55

Dear Dr Pipes:

I do not know whether Americans are waking up to Islamism or not, I have some evidence that American marketers are indeed waking up to Islamism! Read this article: http://blogs.forbes.com/melaniewells/2010/10/30/marketers-muslim-consumers-ogilvy-ups-wpp-advertising-miles-young/.

According to this blog, the marketing firm Ogilvy and Mather is recommending that businesses should target their campaigns to Muslim consumers.

Many of us are tired of the attention that Muslims are getting and we are also tired of the hypocrisy, selfishness, and inequality of the Islamic world. Businesses and marketers are free to target their advertisements to Islamists but they should also be aware that doing so may turn those of us off who do not like to be rated inferior or infidels or sinners by the Islamists.

More than any other group in the world, Islamists are more united, more expansionists, more hypocritical, more selfish and more exclusionary. No business group should feed and sanctify their exclusionary practices further by targeting their products to them. And if they do, they might turn away their other patrons.


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