They DIDN'T use the name of Allah to sell shoes!

Reader comment on item: Finding Allah in Unlikely Places
in response to reader comment: SHOW SOME RESPECT

Submitted by Abu Nudnik (Canada), Sep 13, 2006 at 15:02

They didn't use the name of Allah to sell shoes. They used the word AIR. The head office guys come from the English-speaking world. The designers speak English. Everyone in the ad firm Nike uses speaks English.

They came up with a beautiful logo that spells the English word "Air."

The shoes are supposed to feel like you're walking on air. You get a lot of air when, wearing them, you jump.

Get it? AIr is the word, not Allah.

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