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Da'wa Ads in the West

by Daniel Pipes
July 5, 2008
updated Nov 21, 2009

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ICNA's New York City ad.

I've become aware over the years that Islamist groups have taken out advertisements in Western countries to promote Islam (known in Arabic as da'wa). This weblog entry occasionally notes these efforts, their sponsors, texts, and responses.

For starters, the Islamic Circle of North America plans and Siraj Wahhaj, a Brooklyn imam, plan to place ads during the month of Ramadan on 1,000 of the New York City subway system's roughly 6,200 cars at a a cost of about $48,000. Each ad will feature a black panel on the left and a white panel on the right. The left poses questions such as "Q: Islam?" "Q: Prophet Muhammad?" or "Q: Head Scarf?" and the right replies with "A: You deserve to know, 877-WHY-ISLAM or www.WhyIslam.org."

In a letter to Metropolitan Transit Authority officials, U.S. Rep. Peter King (Republican of New York) wrote "I have no problem with the ad itself, but I have a very, very real problem with those behind it," a reference to ICNA and Wahhaj. King described him as "a known Islamic extremist" who would be gaining "credibility and stature" through the bus promotion. King called on the MTA "not to have these ads, not to go forward with them, and I don't see this as a free speech issue at all."

The "New York Post" front page.

The New York Post broke news about the ad yesterday with a screaming front page headline titled "Jihad Train" and an inside article titled "Train-ing Day for Jihadists: Muslim Subway Ads Have Terror Tie-In." (July 22, 2008)

Sep. 15, 2008 update: Some ten members of the Seattle chapter of the Islamic Circle of North America paid nearly $5,000 to sponsor 6 ads on the outside of Metro buses and about 25 on the inside of them. The text on the outside ads reads: "Q: Islam? A: You deserve to know, 877-WHY-ISLAM or www.WhyIslam.org." One of the funders, Bilal Aijazi, a software developer, says the ads, which are scheduled to run until November, are meant to stir conversation and steer people toward information on Islam. "We feel often Muslims don't have a voice. This is just a way to present the community with a source of information about Islam that comes from Muslims themselves."

A Seattle bus with the pro-Islam ad.

Jan. 15, 2009 update: For the controversy over ads in Broward Country, Florida, proclaiming "ISLAM: The Way of Life of Abraham, Moses, Jesus and Muhammad," see my weblog entry "CAIR claims Abraham, Moses, and Jesus for Islam"

A Ft. Lauderdale bus with an ad claiming Abraham, Moses, and Jesus as Muslims.

Feb. 19, 2009 update: A previously unknown group, the Islamic Circle of the Bay Area, has taken out advertising on about 170 "Muni" buses and 10 cable cars in the San Francisco area with a text that states that Islam is "The message of Abraham, Moses, Jesus, and Muhammad."

A San Francisco cable car with an ad for Islam.

Mar. 4, 2009 update: "Zombie" took pictures of the San Francisco buses, including one that proclaims "ISLAM, Submission to God, 1-877-WhyIslam www.WhyIslam.org." Zombie notes that there has been "nary a peep of comment or protest about these ubiquitous in-your-face ads" from denizens of what is "famously amongst the most secular and non-religious cities in the nation."

San Francisco's secular residents seem to accept the pro-Islam ads.

Mar. 20, 2009 update: A correspondent sent me a picture of a billboard just taken on Interstate 76 mile near Carlisle, Pennslyvania, as mile marker 225. It states across the top "Compassion ● Morality ● Spirituality ● Success," shows a picture of a mosque, offers "Free Literature," and advertises the usual "1-877-WhyIslam www.WhyIslam.org."

Sign along I-7 near Carlisle, Penn.

June 27, 2009 update: CreepingSharia.com reports that WhyIslam is placing a series of ads on busses in Washington, D.C., with text like "Why are so many people like you becoming Muslim?"

"Why are so many people like you becoming Muslim?" ask bus ads in Washington, D.C.

July 15, 2009 update: The Anti-Defamation League notes about the Islamic Circle of North America that

A national campaign to educate the general public about Islam through a series of advertisements on buses is tainted by the fact that a Web site related to the campaign links out to sites that contain anti-Semitic materials. …

The most recent campaign, currently running on 50 municipal buses in the Washington, D.C. area through the end of July, directs viewers to a Web site called "WhyIslam," which includes a list of "resources" linking to various sites that feature extreme anti-Semitic and anti-Israel invective.

"The 'WhyIslam' campaign is ostensibly an effort to clear up misperceptions and to educate the general public about Islam," said Abraham H. Foxman, ADL National Director. "This endeavor would on its face appear to be the right thing to do. Unfortunately, when one follows through to learn more, the Web site provides links to conspiratorial anti-Semitic material as resources."

Sep. 11, 2009 update: "Why Islam" ads have arrived, courtesy of ICNA, in San Jose, Santa Clara and Concord, California, offering the 1-877-WHY-ISLAM hot line and free Korans. One billboard, placed along Interstate Highway 880 at Brokaw Road in San Jose, states that Islam follows the teachings of "Abraham, Moses, Jesus and Muhammad." Other billboards are in Spanish. The campaign consists in all of 4 large highway billboards in San Jose and Concord, 8 bus-stop ads and posters in San Jose and Santa Clara, and 35 bus ads. The effort began Aug. 31 and runs four weeks. The ads bring in about 1,000 calls to the hot line and about the same number of e-mails to WhyIslam.org.

A billboard at a bus stop on El Camino Real in Santa Clara.

Related Topics: Converts to Islam, Muslims in the West receive the latest by email: subscribe to daniel pipes' free mailing list This text may be reposted or forwarded so long as it is presented as an integral whole with complete information provided about its author, date, place of publication, and original URL.